Creative Process
The content creation process is driven by a balance between maximizing views and maintaining flexibility. The platforms below are each useful in different contexts depending on the intent and form of the content.
Reach: 5/5
Content Structure: 1/5
Pros:
- Quickly build visibility and engage a broad network of individuals.
- Conversations are real-time, free-form, and low maintenance.
- Potential to interact with subject matter experts in a highly public manner.
Cons:
- Difficult to present more involved topics and keep discussions on track.
- Useful material is lost within discussion threads and pin function is very basic.
Quora
Reach: 3/5
Content Structure: 3/5
Pros:
- Exposure to individuals interested in similar topics and looking for similar information.
- Quality of material is high and vetted by self-selecting community.
- Less formal than blog posts with automated distribution channel.
Cons:
- Limited user base.
disqus
Reach: 1/5
Structure: 2/5
Pros:
- Respond to content leaders instantly and on their own sites.
- Aggregate comments across blogs and publications.
Cons:
- Very limited visibility.
medium
Reach: 4/5
Structure: 4/5
Pros:
- Versatile user interface with clean integration to Twitter.
- Expansive and engaged community.
Cons:
- Low level of branding since material is not published on personal site.
- High proportion of material is re-posted from other platforms.
- Difficult to feature piece.
Squarespace
Reach: 2/5
Structure: 5/5
Pros:
- Complete control over content.
- Simple but robust design with automated SEO and domain hosting.
Cons:
- Need to build own distribution channel and site traffic.